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Bloomberg Businessweek reports that selling Girl Scout cookies is the “largest financial literacy program,” according to Connie Lindsey, National President Girl Scouts of the USA and Executive Vice President and Head of Corporate Social Responsibility at Northern Trust.

Lindsey, Girl Scouts CEO Anna Maria Chávez, and actress Mandy Moore joined over 200,000 girls for the Girl Scouts Rock the Mall Saturday in front of the Washington Monument. It was a special celebration marking the organization’s 100th anniversary.

“It’s not just a girl issue, it’s a leadership issue,” said Chávez about the skill set and salesmanship girls learn through scouting.

She cited Secretary of State Hillary Rodham Clinton and Homeland Security Secretary Janet Napolitano as prime examples of women using their Girl Scout teachings to achieve leadership positions.

Moore said she learned “what friendship means” during her Girl Scout years, as well as the joys of s’mores.

She came at the invitation of corporate sponsor Dove as part of its Dove Movement for Self-Esteem campaign. Moore introduced women “who should be famous” as role models to the girls, such as mathematician Melanie Matchett Wood and molecular biologist Lydia Villa-Komaroff.

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